Companies across the globe spend billions of dollars each year on different marketing activities to create and nurture a brand, yet 97% of the marketing is ineffective.
Why is that? Simply because we choose wrong advices or choose the wrong communique. The days of all things to all people are officially over. To create a niche brand: one must differentiate themselves from the rest.
Key strategic points to create a niche brand and ensure recall.
The branding process
Identifying the target audience
The brand strategy
The look and feel of the brand
A clear articulation of strategic, financial and brand goals that management has crafted for the brand.
Creating a place in the consumers’ minds that you want your brand to own – the benefits you want them to think of when you think of your brand. A well-crafted brand postioning has three primary components:Definition of the target market you wish to pursue.
A Definition of the business your company is in or the industry or category it competes in.
A statement of your point of difference and key benefits.
Tools to reach out to the target audience:-
- Ground Events
- Road Shows
- Live Events/ Shows etc.
Internet is the first point of reference today, we will take the digital route to promote the brand. Customer reviews, best connectivity etc. shall become key drivers for publicity.
Key Grand Events Executed By NYSO
BUSINESS MEET ON RERA &GST
GLOBAL INVESTMENT SUMMIT
SAJDA IN HONOUR OF KHAKI
BUSINESS MEET ON RERA &GSTNYSO invited domain experts from the respective fields to speak and share macro level benefits of the above said unprecedented reforms brought in by the dynamic Government of India. The people from all spheres of life including business fraternity viz. Real Estate, Capital Markets, IT, Banking and Allied Industries were the audience for the event. This Seminar cum Business Meet on RERA and GST was an opportunity to showcase one’s brand to a gathering of over 2000 elite class of people: • Businessman across Industries • CXO level people across the boards • Ministers from Centre Government & State Government of Haryana • Bureaucrats • Renowned celebrities from Film Industry and different affluent sectors of the society.
GLOBAL INVESTMENT SUMMITWe feel pleasure in sharing that NYSO had initiatied a comprehensive Investment Meet to promote exclusive real estate offerings by Damac Group of Dubai. NYSO invited HNIs from all spheres of life including business fraternity viz. Real Estate, Capital Markets, IT, Banking and Allied Industries shall be the audience for the event. This Investment Summit was an opportunity to showcase Damac projects to an elite gathering of over 500 people: • Businessman across Industries • CXO level people across the boards • Ministers from Centre Government & State Government of Haryana • Bureaucrats • Renowned celebrities from Film Industry and different affluent sectors of the society.
SAJDA IN HONOUR OF KHAKIabode1st group of companies, under its corporate social responsibility hosted and supported the event Khaki on 23rd December (5pm-8pm) EPI Theatre of Rotary Public School, Gurugram, Haryana, in the honour of police personal of the state of Haryana. Mr. Sandeep Deswal, an NRI Businessman and Managing Director of the abode1st group has accomplished hosting similar events in USA to support police personnel who give their tireless service to the society. Sh. B.S Sandhu (IPS) DGP, Haryana was the chief guest for the event.
What NYSO Shall Do For You?
Celebrities To Make Brand Shine
Media CoverageNYSO has a strong connect with the media. Your brand shall be promoted through effective PR and marketing campaigns.
Celebrities To Make Brand ShineNYSO has a long list of celebrities on the panel. Their attendance at your event would help in attaining widespread attraction, by audience and media alike.
Venu SelectionWe have a good relationship with all 5-star venues in the Delhi-NCR region. NYSO shall get the required venue at the best cost for your event.